Some insights about the OOH audience.

Out of Home Is BIG

Every week, the out of home units we measure across the entire U.S. have the ability to deliver 101,465,994,516 impressions.

Daily Trips in America

Americans take 1.1 billion trips a day – four for every person in the United States.

  • 45% of daily trips are taken for shopping and errands.
  • Nearly a quarter of out of home advertising’s daily audience occurs during its three peak hours between 4pm and 7pm.
  • It would take over 2.2 billion smart phones to cover all the OOH space measured by Geopath.
  • U.S. daily travel averages 11 billion miles a day – almost 40 miles per person per day.