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Effective digital billboard advertising

Advertising for a digital age

Advertising Images can be tricky

To pick up the details in an advertising image, crop the picture to focus on one specific area. Motorists have difficulty noticing the fine details of a campaign. Make sure your ad image is relevant to the message and text in your artwork.

Assess your artwork

The average viewing time of an LED is approximately six seconds. Stand at a distance from another person and flash your artwork for five seconds. Were they able to read the entire creative? Was there a call to action? Were they able to make out the image?

Details of an image can be hard to point out. Are the shoes, the dress or the woman’s hair the point of the ad?

By focusing on the details of a product, motorists immediately know the point of the message.

Information Search

Tips & Tricks When Designing for Billboards

As a general rule, digital artwork is best with bold fonts that contrast with the background. Artwork for signs should be clear, simple, precise and easy to read. Use a typeface that does not consist of thin lines that could look broken up to a motorist. Adding an outline to your text can help separate it from the background.

One page Outdoor Advertising Association of America (OAAA) briefing guide shows how color combinations, contrast and readability can affect billboards ads.

White space does not apply

Printed materials often use white space in their advertisements, however, in outdoor the rule does not apply. If you have available space, increase your fonts and images. Every inch of the LED artwork is valuable.

Well-executed ads move the masses.

The Best Ads Are Simple. Designs will need to be read from a distance. Display one idea or thought.

Make a Bold Statement.

As a general rule, the best artwork consists of SEVEN words or less.

Differences Are Good.

A strong contrast between the images, logo and background is essential to a motorist understanding a message.

One Idea Is Best.

The best artwork consists of ONE headline, ONE logo and ONE image.

Billboard Specs

Digital Artwork Specs

14′ x 48′ Digital Bulletin

TYPE OF AD HEIGHT WIDTH DPI COLOR FILE TYPE
Eight-second STATIC ads 500 px 1800 px 96 DPI RGB JPEG
Eight-second MOTION ads 256 px 864 px 96 DPI RGB AVI or MP4

10′ x 30′ Digital Poster

TYPE OF AD HEIGHT WIDTH DPI COLOR FILE TYPE
Eight-second STATIC ads 500 px 1500 px 96 DPI RGB JPEG
Eight-second MOTION ads 144 px 448 px 96 DPI RGB AVI or MP4

8′ x 16′ Main Street Digital Poster

TYPE OF AD HEIGHT WIDTH DPI COLOR FILE TYPE
Eight-second STATIC ads 300 px 700 px 96 DPI RGB JPEG

28′ x 48′ Digital Jumbotron

TYPE OF AD HEIGHT WIDTH DPI COLOR FILE TYPE
Eight-second STATIC ads 1000 px 1600 px 96 DPI RGB JPEG

Vinyl Artwork Specs

14′ x 48′ Vinyl

FINAL SIZE HEIGHT WIDTH
Production Size 14′ 48′
Bleed Size (6″ on ea. side) 15′ 49′
Mechanical Size 7″ 24″
Mechanical Bleed Size (.25″ on ea. side) 7.5″ 24.5″

8′ x 24′ Vinyl

FINAL SIZE HEIGHT WIDTH
Production Size 8′ 24′
Bleed Size (6″ on ea. side) 9′ 25′
Mechanical Size 4″ 12″
Mechanical Bleed Size (.25″ on ea. side) 4.5″ 12.5″

We ask that artwork be no less than 300 dpi. For optimal input, we recommend building your file to 408 dpi.

Please contact an Midwest Billboards sales representative to submit your final artwork.

Allow 10 days for production of vinyl. Installed the same week vinyl is received (weather permitting.)

Acceptable file types In order of preferred type

By creating your design in the correct format you will realize several important benefits and ensure that we produce a quality design in the most efficient and accurate manner possible.

  1. Adobe Photoshop (.psd)
  2. Adobe Illustrator (.ai)
  3. Adobe InDesign (.indd)

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