News from The Out of Home Advertising Industry

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  • Sales Tip: OOH Ads for Sports Betting Generate Awareness and Action August 2, 2022
    OOH’s historical growth in the first quarter of 2022 was fueled, in part, by key emerging product categories, including sports betting. In fact, the sports betting category jumped triple digits over Q1 2021. The 131 percent growth produced by the category is even more impressive considering 2021 OOH sports betting spend increased by 224 percent […]
  • Sales Tip: Drive Client Engagement with Powerful Testimonials: Award Winning Local Case Studies July 26, 2022
    Almost every advertiser is interested in learning about marketing success, especially within their own product category. Case studies are high impact testimonials and the OAAA case study library contains almost 800 examples of how OOH creates impact and results across the US. The seventh annual OAAA/Geopath Local Case Study Contest produced 83 entries, and the submissions showcased […]
  • Sales Tip: OOH Political Ads Engage and Influence Voters July 19, 2022
    Projections for 2022 political ad spend ($9 billion) indicate a record year for midterm elections, and OOH certainly reflects that forecast. OOH political ad spend jumped 113% in Q1 2022 over Q1 2021, and 90% over the last midterm election cycle in Q1 2018. Examining the latest OAAA-Harris Poll research reveals why OOH is becoming […]
  • Sales Tip: Cannabis OOH Ads Drive Consumer Notice and Action July 15, 2022
    OOH’s success in generating a strong pandemic recovery has been assisted by ad spend In key emerging product categories. The latest OAAA-Harris Poll research includes insights on several of these categories, including cannabis, political and sports betting. OAAA will share the results of the research over the course of the next couple weeks culminating with […]
  • Sales Tip: OOH Ads Drive Quick Service Restaurant Sales July 15, 2022
    The QSR category produced a solid 7.3% increase in OOH spend in 2021, and the latest OAAA-Harris Poll research showcases why OOH is an important component of the fast food media mix. McDonald’s is the classic OOH case study, having earned the top spot in OOH spend for almost the entire past two decades. OAAA […]
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  • OUT OF HOME ADVERTISING FOR SPORTS BETTING SHOWN TO BE ESPECIALLY EFFECTIVE FOR REACHING & ENGAGING URBANITES July 20, 2022
    New research shows that Americans, mainly urbanites, are engaging with recently legalized sports betting through out of home advertising. This is one of the key findings from “OOH Consumer Insights & Intent Q2 2022, Opportunities: Sports Betting Ad Engagement,” the latest research report from the Out of Home Advertising Association of America (OAAA), the national […]
  • OUT OF HOME ADVERTISING FOR SPORTS BETTING SHOWN TO BE ESPECIALLY EFFECTIVE FOR REACHING & ENGAGING URBANITES July 20, 2022
    New research shows that Americans, mainly urbanites, are engaging with recently legalized sports betting through out of home advertising. This is one of the key findings from “OOH Consumer Insights & Intent Q2 2022, Opportunities: Sports Betting Ad Engagement,” the latest research report from the Out of Home Advertising Association of America (OAAA), the national […]
  • Out of Home Advertising Up 40.5% in Q1 2022 June 6, 2022
    Out of home (OOH) advertising revenue increased 40.5 percent in the first quarter of 2022 compared to the previous year, accounting for $1.8 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). The digital OOH format led total OOH growth with a 57 percent increase over first quarter 2021. […]
  • Out of Home Advertising Up 40.5% in Q1 2022 June 6, 2022
    Out of home (OOH) advertising revenue increased 40.5 percent in the first quarter of 2022 compared to the previous year, accounting for $1.8 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). The digital OOH format led total OOH growth with a 57 percent increase over first quarter 2021. […]
  • OAAA RELEASES EXPOSURE METHODOLOGY STANDARDIZATION GUIDELINES TO CREATE A FRAMEWORK FOR CAMPAIGNS WITHOUT A FIXED LOCATION May 25, 2022
    The Out of Home Advertising Association of America (OAAA), the trade group representing the entire Out Of Home (OOH) advertising industry, today released a comprehensive methodology for capturing mobile advertising IDs that represent the audience exposed to Digital Moving Out-of-Home (DMOOH) media. The guide is a road map for addressing the challenges of capturing accurate […]