How To Advertise
PRODUCTS TO ADVERTISE
A digital billboard can change advertising content using digital technology. Content is static with multiple advertising messages presented in rotation every eight seconds.
A billboard is a large format advertising display intended for viewing from extended distances, generally more than 50 feet. Billboard displays include, but are not limited to: bulletins, junior posters and spectaculars.
GeoPath Rating Explained
Geopath Ratings are changing the way out-of-home is planned, bought and sold.
Geopath Ratings have replaced the 75-year-old DEC (Daily Effective Circulation) counts. Most importantly, this provides a new level of accountability that will generate more confidence in buying from an independent billboard operator. It is now easier than ever to target a specific motorist and compare apples to apples between an independent or corporate conglomerate’s billboard network. Always make sure you are purchasing advertising from a Geopath-audited billboard company
Have a Question about Billboards?
Tips & Tricks When Designing for Billboards
As a general rule, digital artwork is best with bold fonts that contrast with the background. Artwork for signs should be clear, simple, precise and easy to read. Use a typeface that does not consist of thin lines that could look broken up to a motorist. Adding an outline to your text can help separate it from the background.
One-page Outdoor Advertising Association of America (OAAA) briefing guide shows how color combinations, contrast and readability can affect billboard ads.
Use the following specifications to create a production file for the vast majority of our network.
Confirm Specs with your Account Executive. Some billboards may vary in size.
Designing Your Billboard: Keep it Simple
The Best Ads Are Simple. Designs will need to be read from a distance. Display one idea or thought.