Effective digital billboard advertising

Advertising for a digital age


Advertising Images can be tricky

To pick up the details in an advertising image, crop the picture to focus on one specific area. Motorists have difficulty noticing the fine details of a campaign. Make sure your ad image is relevant to the message and text in your artwork.

Assess your artwork

The average viewing time of an LED is approximately six seconds. Stand at a distance from another person and flash your artwork for five seconds. Were they able to read the entire creative? Was there a call to action? Were they able to make out the image?

Details of an image can be hard to point out. Are the shoes, the
dress or the woman’s hair the point of the ad?

By focusing on the details of a product, motorists
immediately know the point of the message.


Tips & Tricks When Designing for Billboards

As a general rule, digital artwork is best with bold fonts that contrast with the background. Artwork for signs should be clear, simple, precise and easy to read. Use a typeface that does not consist of thin lines that could look broken up to a motorist. Adding an outline to your text can help separate it from the background.

One page Outdoor Advertising Association of America (OAAA) briefing guide shows how color combinations, contrast and readability can affect billboards ads.

White space does not apply

Printed materials often use white space in their advertisements, however, in outdoor the rule does not apply. If you have available space, increase your fonts and images. Every inch of the LED artwork is valuable.

Well-executed ads move the masses.

The Best Ads Are Simple. Designs will need to be read from a distance. Display one idea or thought.

Make a Bold Statement.

As a general rule, the best artwork consists of SEVEN words or less.

Differences Are Good.

A strong contrast between the images, logo and background is essential to a motorist understanding a message.

One Idea Is Best.

The best artwork consists of ONE headline, ONE logo and ONE image.

Digital Artwork Specs

14′ x 48′ Digital Bulletin

Eight-second STATIC ads500 px1800 px96 DPIRGBJPEG
Eight-second MOTION ads256 px864 px96 DPIRGBAVI or MP4

10′ x 30′ Digital Poster

Eight-second STATIC ads500 px1500 px96 DPIRGBJPEG
Eight-second MOTION ads144 px448 px96 DPIRGBAVI or MP4

8′ x 16′ Main Street Digital Poster

Eight-second STATIC ads300 px700 px96 DPIRGBJPEG

28′ x 48′ Digital Jumbotron

Eight-second STATIC ads1000 px1600 px96 DPIRGBJPEG

Vinyl Artwork Specs

14′ x 48′ Vinyl

Production Size14′48′
Bleed Size (6″ on ea. side)15′49′
Mechanical Size7″24″
Mechanical Bleed Size (.25″ on ea. side)7.5″24.5″

8′ x 24′ Vinyl

Production Size8′24′
Bleed Size (6″ on ea. side)9′25′
Mechanical Size4″12″
Mechanical Bleed Size (.25″ on ea. side)4.5″12.5″

We ask that artwork be no less than 300 dpi. For optimal input, we recommend building your file to 408 dpi.

Please contact an Midwest Billboards sales representative to submit your final artwork.

Allow 10 days for production of vinyl. Installed the same week vinyl is received (weather permitting.)

Acceptable file types In order of preferred type

By creating your design in the correct format you will realize several important benefits and ensure that we produce a quality design in the most efficient and accurate manner possible.

  1. Adobe Photoshop (.psd)
  2. Adobe Illustrator (.ai)
  3. Adobe InDesign (.indd)

Designing Your Billboard: Keep it Simple


7 words or Less

The average driver will only have about 5 to 10 seconds to view your billboard design, read any text, and comprehend the message. In those 5 to 10 seconds, the driver could also be glancing from the billboard, to the road, and back to the billboard again depending on the severity of traffic. That’s even less viewing time on your ad! So one of the most important rules to follow will be keeping your message short. Very short! Shoot for a maximum of 7 words or less.


1 Image

A large dynamic image can tell it all. In fact, an image will help retain your message better than by using words alone. Just make sure the image really does make an impact in 5 seconds or less. You can test this by sharing your design and asking friends to view it for only a few seconds. If they smile or smirk, great work! If they look at all puzzled you’ll want to try again.


1 Logo

Use bright colors or a bold image in your design to effortlessly attract eyes to your billboard. Contrasting colors within the design will also create an even bigger impact that will help improve the retention of your message.


If you insist creating your own billboard, we recommend using Canva online editor.