Billboards Rock!

CREATE A MEDIA MIX

Billboards are a proven booster. Adding OOH can increase the reach of…

Mobile campaigns up to

340%

Print campaigns up to

112%

Radio campaigns up to

43%

TV campaigns up to

25%

Build a custom campaign with one of our experienced Account Executives. -Media Behavior Institute

Geopath Ratings are changing the way out-of-home is planned, bought and sold.

Geopath Ratings have replaced the 75-year-old DEC (Daily Effective Circulation) counts. Most importantly, this provides a new level of accountability that will generate more confidence in buying from an independent billboard operator. It is now easier than ever to target a specific motorist and compare apples to apples between an independent or corporate conglomerate’s billboard network. Always make sure you are purchasing advertising from a Geopath-audited billboard company

CREATE A MEDIA MIX

Billboards are a proven booster. Adding OOH can increase the reach of…

Mobile campaigns up to​
0 %
Print campaigns up to
0 %
Radio campaigns up to
0 %
TV campaigns up to
0 %

Build a custom campaign with one of our experienced Account Executives. -Media Behavior Institute

Geopath Ratings are changing the way out-of-home is planned, bought and sold.

Geopath Ratings have replaced the 75-year-old DEC (Daily Effective Circulation) counts. Most importantly, this provides a new level of accountability that will generate more confidence in buying from an independent billboard operator. It is now easier than ever to target a specific motorist and compare apples to apples between an independent or corporate conglomerate’s billboard network. Always make sure you are purchasing advertising from a Geopath-audited billboard company

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COST PER THOUSAND COMPARISON

SURROUND YOUR AUDIENCE

CAR TIME = BILLBOARD TIME

Americans spend
70% of their waking hours
out of the house

Social Media Loves Billboards

Today, digital billboard advertising is like social media advertising because
they both provide consumers with dynamic real-time content. Together, these
two mediums can complement one another and merge online and offline
conversations.

DRIVE ACTION & ENGAGEMENT

62%

of consumers noticed digital billboards in the past month.

50%

of digital billboard viewers notice them “all” or “most” of the time.

65%

of viewers engaged in actions after seeing a digital billboard ad such as searching for an advertiser or visiting their website, visiting the store or restaurant, and visiting or posting to social medi

52%

of viewers engaged in mobile device actions after seeing a digital billboard ad such as searched for/visited an advertiser website, scanned a QR code, used SMS/URL/hashtag, downloaded/used app, accessed discount offer or made a purchase.

OOH reaches the most attractive audiences for advertisers

Consumers most influenced by billboards are 18-49, high earning, tech-savvy, and mobile, who spend 6-9+ hours per week commuting.

Local businesses love billboards! Seven out of ten OOH ads promote local businesses.

People like billboards too! 85% believe OOH advertising is useful and 83% think OOH is informative.

Source: Nielsen conducted 453 online surveys among U.S. residents age 16 or older in the top 30 markets, between February 24-March 4, 2020.
0 %

DIGITAL BILLBOARDS

are 3 times more efficient at driving online search activity than TV, print and radio.

0 %

IMMEDIATELY VISITED

Immediately visited a business
after exposure to a DIGITAL
BILLBOARD ad.

0 %

MADE A PURCHASE

Made a purchase after visiting the business.