Billboards Rock!
CREATE A MEDIA MIX
Billboards are a proven booster. Adding OOH can increase the reach of…
Mobile campaigns up to
340%
Print campaigns up to
112%
Radio campaigns up to
43%
TV campaigns up to
25%
Build a custom campaign with one of our experienced Account Executives. -Media Behavior Institute
Geopath Ratings are changing the way out-of-home is planned, bought and sold.
Geopath Ratings have replaced the 75-year-old DEC (Daily Effective Circulation) counts. Most importantly, this provides a new level of accountability that will generate more confidence in buying from an independent billboard operator. It is now easier than ever to target a specific motorist and compare apples to apples between an independent or corporate conglomerate’s billboard network. Always make sure you are purchasing advertising from a Geopath-audited billboard company
CREATE A MEDIA MIX
Billboards are a proven booster. Adding OOH can increase the reach of…
-Media Behavior Institute
Build a custom campaign with one of our experienced Account Executives.
Geopath Ratings are changing the way out-of-home is planned, bought and sold.
Geopath Ratings have replaced the 75-year-old DEC (Daily Effective Circulation) counts. Most importantly, this provides a new level of accountability that will generate more confidence in buying from an independent billboard operator. It is now easier than ever to target a specific motorist and compare apples to apples between an independent or corporate conglomerate’s billboard network. Always make sure you are purchasing advertising from a Geopath-audited billboard company.
Get more Info
COST PER THOUSAND COMPARISON
SURROUND YOUR AUDIENCE
CAR TIME = BILLBOARD TIME
Americans spend
70% of their waking hours
out of the house
- Motorists are a captive audience, driving more than 293 hours annually. More time spent in a car means more time noticing billboards.
- Motorists notice relevant information in a billboard advertisement and are enticed to buy.
- Billboards fit perfectly into a digital media mix. Nearly 60% of motorists that were intrigued by a billboard went to their mobile device for more information.
Social Media Loves Billboards
Today, digital billboard advertising is like social media advertising because
they both provide consumers with dynamic real-time content. Together, these
two mediums can complement one another and merge online and offline
conversations.
DRIVE ACTION & ENGAGEMENT
of consumers noticed digital billboards in the past month.
of digital billboard viewers notice them “all” or “most” of the time.
of viewers engaged in actions after seeing a digital billboard ad such as searching for an advertiser or visiting their website, visiting the store or restaurant, and visiting or posting to social media.
of viewers engaged in mobile device actions after seeing a digital billboard ad such as searched for/visited an advertiser website, scanned a QR code, used SMS/URL/hashtag, downloaded/used app, accessed discount offer or made a purchase.
OOH reaches the most attractive audiences for advertisers
Consumers most influenced by billboards are 18-49, high earning, tech-savvy, and mobile, who spend 6-9+ hours per week commuting.
Local businesses love billboards! Seven out of ten OOH ads promote local businesses.
People like billboards too! 85% believe OOH advertising is useful and 83% think OOH is informative.
DIGITAL BILLBOARDS
are 3 times more efficient at driving online search activity than TV, print and radio.
IMMEDIATELY VISITED
Immediately visited a business
after exposure to a DIGITAL
BILLBOARD ad.
MADE A PURCHASE
Made a purchase after visiting the business.
