# OF IMPRESSIONS PER $100
BILLBOARDS ARE #1
WICHITA ADVERTISING PAST
WICHITA ADVERTISING USED TO BE…
Television was the dominant mass media in the 20th century. Cable TV now competes with local networks for
morning and evening viewers. Consumers can conveniently access any news story by reading blogs or visiting various news websites. Television’s aging audience is less appealing to advertisers trying to reach the Y Generation. Commercials are fragmented on over 120 different channels. Production is costly and difficult to change.
WICHITA TELEVISION HAS CHANGED.
With the release of new technologies such as the digital video recorder (DVR), rating systems have shifted to a three screen analysis; TV screen, smartphone screen and computer screen. The compiled demographics from TV ratings are limited due to new advances in technology.
WICHITA BILLBOARDS ROCK!.
“Mom’s are amazing, but are hard to reach, with mothering activities and work diminishing media time.” – 2011 Nielson Reports.
Outdoor & billboard media reaches the on the go mom with strategic scheduling and creative advertisements.
The LED technology allows an advertiser to display breaking news within a moment’s notice.
Arbitron reports that people are spending less time watching TV because they are spending more time traveling to and from work where billboard advertising rules.
The average American drives 54 minutes to work every day for a total of 302 miles per week.
TV is now accessed through the web and smartphones. The TV has become a modern day computer.
BILLBOARDS HAVE TRANSFORMED ADVERTISING
BILLBOARDS ARE IMMEDIATE MEDIA
Create dialogue with a target market that is current and time sensitive. Advertisers can utilize RSS feeds to keep up-to-date scoreboards and social
BILLBOARDS ARE EFFICIENT MEDIA
React to your audience’s responses. A target market will have the ability to interact with billboard advertisements. Messages can be quickly adapted with a quick change of artwork.
BILLBOARDS ARE INNOVATIVE MEDIA
LEDs are an exciting medium to customers and have modernized billboards for the current on the go consumer.
BILLBOARDS ARE POWERFUL MEDIA
Target your messages to specific areas, times or demographics.
BILLBOARDS ARE CREATIVE MEDIA
The media buying process is personalized to a client’s creative and scheduling needs. Advertisers have the creative freedom to imagine ideas that were at one time impossible with static signs.
THE SKY IS THE LIMIT
Each market’s LED units are placed in prime locations and are sure to stand out with creative and strategic advertisements. LED units give marketers
the ability to customize a digital program/schedule that accommodates multiple pieces of creative.
THE BENIFITS OF BILLBOARDS
• LEDs have a four color, TV quality face to display advertisements to motorists.
• Display breakfast specials in the morning lunch specials in the afternoon and dinner specials in the evening.
• Start a conversation with social media.
• Discuss important issues events or time sensitive messages.
• Create anticipation with the use of a countdown.