DIGITAL BILLBOARD AS NEW SOCIAL MEDIA AND WEBSITE CATALYST.
GRAB CUSTOMERS ATTENTION WITH BILLBOARDS.
Here’s a new thought on your next outdoor advertising promotion. Make out-of-home (OOH) as the driver of your client’s social media and website traffic.
Like a funnel, capture your customers interest with big and bold billboards that lead them to more detailed information. Ignore store visits, ticket sales or anything directly related to the billboard. Develop content online by driving social media as the main reason to encourage consumer participation via the Outdoor Advertising. Move customers from billboard to social media to a well thoughtout website to capture sales. As more out-of-home (OOH) advertisers are using the medium, what has become popular is using out-of-home (OOH) for and with social media promotion, moving away from the traditional or traditional purposes of buying out-of-home (OOH).
DIGITAL BILLBOARDS, THE NEW PURPOSE?
CREATING CONTENT FOR YOUR SOCIAL MEDIA.
The appearance of out-of-home (OOH) in selfies as step one in creating greater social media following has become a trend which
may be around for sometime. Part of the fan experience? Why not? KC Royals baseball encouraging fans to take a selfie with their billboard and posting it for prizes.
BILLBOARDS. SOCIAL MEDIA. WEBSITES. WORK TOGETHER!
Create momentum with billboards, social media and websites that all work together to grab your customers and nurture them step-by-step to engaged consumer action.